Establishments that sell alcohol, provide late night food, or certain types of entertainment need to apply for a premises licence. Being a vibrant hub of culture and entertainment, only Westminster has more premises with licensable activities than Camden. Although a high volume transactional area of the council, the processing of licence applications were an inefficient with redundant manual processes that were both time consuming and to human error. Under the Customer Access Investment Program (CAP), this made licencing was an ideal service area to for Camden to realise its ambitions of improving its digital service to users and create process efficiencies in house.
By legislation, there is a minimum 28 day review period before a licence can be granted. During this time official bodies (local police, environmental health, etc) and the public must have visibility of the proposed licence for a chance to challenge the application.
Staff have to manually email applications on to official bodies, as well as enter them on to public register.
Shadowing staff processing applications and in the call centre gave a real time snapshot of the challenges faced by both licensing staff and applicants.
Manual processData entry of handwritten information was a tedious process and at risk of human error. It was further slowed by factors such as Illegible writing, lack of information, and incorrect fees submission. All of which were a cause of unnecessary contact with the applicant.
Most incoming licensing calls were regarding updates for ongoing applications or requests for more information on the requirements of the application process.
CollaborationWorkshop sessions with stakeholders and the team were run to define the 'to be' output.
It also highlighted some of the challenges when working with legal document.
Interviews with existing licence holders validated the assumption of poorly written questions being a pain point. Although a large amount of interviewees got the jist of twhat was being asked within the context of the form, they found the wording a little confusing. Some interviewees did not understand several questions at all. Adopting a plain english approach made questions more explcit and understood.
Test scenarios also highlighted the opening times as failure point in the UI. Main reasons being.
Adopting GDS design principles on date input fields raised the success rate and accessibility of the forms. Design thinking was.